Ivy and Ivey Principals

• Mark Ivey

• Ivy Lau

G. Mark Ivey

Mark grew up in East Texas as the son of a refinery worker, earning his way through college working in oilfields. After graduating from the University of Texas with a degree in Journalism, he worked as a business editor at the Dallas Times Herald for a couple of years. Then he landed a job at Business Week magazine, where he would establish himself as an accomplished business writer in the 1980s. Serving as BW’s Houston bureau chief, he wrote about issues ranging from the oil bust to the PC revolution, while earning special attention for his profiles of high-flying entrepreneurs.

In 1992, Mark left BW to join Intel as a senior writer in Oregon. Strong writing skills simply weren’t enough at Intel, where decisions were often hammered out in verbal confrontations and meetings. To survive in the corporate world, Mark launched off on a personal mission to develop his presentations skills. It soon paid off: within a year he was competing in statewide Toastmaster contests with inspirational and humorous speeches, and dabbling in professional speaking. Looking for new channels for his speaking, he teamed up with another Intel colleague, Ralph Bond, and began conducting local workshops for computer-challenged parents. The duo dubbed themselves the “PC Dads,” and the workshops caught on.

Mark eventually convinced Intel to get behind the program with funding and resources. In 1996 he and Bond launched the PC Dads as a unique educational outreach program aimed at parents across the country, with big public workshops and media activities. Mark appeared on hundreds of radio and TV shows, including CBS and CNN, published a book on raising kids in the Digital Age (The PC Dads Guide to Becoming a Computer Smart Parent), co-hosted his own radio show in Portland, Or., and co-authored a syndicated newspaper column called Digital Parenting (Tribune Media) see articles. The program was extremely successful PC Dads program analysis but had wound down by 2001 with the industry downturn.

Since then, Mark’s served as an executive speechwriter and independent communications consultant, working with companies to help them polish and sometimes reinvent their public images. He employs what he calls “authentic communications” techniques in his speech writing, and communications training. He’s worked for Cisco, Sun Microsystems, and a slew of smaller companies, mostly in Silicon Valley, helping them refine their messages and deliver more effective presentations and speeches. Mark is based and works out of San Jose, CA.
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