Writing Project Samples

• Dilbert article
• Other Writing Samples
• Messaging Sample
Writing Samples

Sun Microsystems
Corporate Presentations
Mark served as an executive speechwriter at Sun Microsystems, developing presentations around Sun’s unique technology. Mark developed presentations for Sun’s major conferences, such as Sun Network, and the worldwide analyst conference. His subjects ranged from Sun’s software strategy to IT innovation. During this time he also worked closely with senior executives to improve their presentation skills.
"Keep your PC running smoothly"
The Sacramento Bee
Mark and partner Elizabeth Kemper authored a syndicated newspaper column on family computing, named Digital Parenting (Tribune Media Services). They covered issues ranging from keeping kids safe on the Internet to raising computer-smart daughters, along with software and website reviews. They always distilled the techno-jargon down into simple English, so even computer novices could understand. In this column, Mark and EK discuss tips on helping parents tune-up their computer, mainly by cleaning up the hard disk.
"Building The Pentium™ Processor"
Intel Solutions
Mark’s first job at Intel was serving as a senior corporate writer, which included writing feature stories. “Building the Pentium Processor” in Intel Leads (the company’s internal magazine) took Mark inside the engineering teams that designed and developed Intel’s new flagship processor in 1993. Mark interviewed more than a dozen key architects of the processor, basically living with them for several weeks in order to capture the passion they had for their work. He described how they worked day and night to meet deadlines and the challenges they overcome. Mark called the new processor a “city on a chip” and engineering marvel. Andy Grove, Intel’s then CEO, called it a “superb story.”
"The PC Dads Guide to Becoming a Computer-Smart Parent"
Mark Ivey & Ralph Bond, ©1999
The PC Dads Guide to Becoming a Computer Smart Parent (Dell Publishing) was a culmination of dozens of educational workshops and aimed to bridge the digital gap between parents and kids. The PC Dads was a unique community outreach program backed by Intel, the company’s first “human brand.” The two fathers wove in stories about their own kids and tales from the road, along with hundreds of common-sense rules for parents wrestling with computer and Internet issues (example: a new computer should be put in a living room or open office, not tucked away in a teenager’s bedroom). Mark and Ralph toured 14 cities and conducted more than 100 interviews on tv and radio, and in print publications, to discuss the hot issues: Raising a Computer Smart Daughter, Boys and Violent Games, Safety Online and more. Other chapters dealt with helping kids think critically and even read, using the computer.
"Keeping Kids Safe in Cyberspace"
Parents Magazine
In this national article, Mark reviews online filters (Net Nanny and Cyber Patrol) and family safe Internet services (Mayberry USA and DotSafe). The filters, he explains, help block access to inappropriate websites ranging from pornographic sites to hate websites, although there is some labor involved; parents have to install and manage them The ISPs automatically block out bad sites, making it easier on parents. The downside: they can also occasionally block out good sites too. These type of articles are an extension of Mark’s work with the PC Dads and later PC Parents program, and his current weekly syndicated column focusing on family computing issues.
"Inside Intel"
United Airlines, Hemisphere Magazine,
In this United Airline magazine article Mark explores Intel’s business strategy, and how it rose to become one of the richest and most powerful companies on earth (only Wal-Mart and AT&T enjoyed a larger rise in market value). Mark’s inside working knowledge of the company provided him a unique perspective and insight. He talks about CEO Andy Grove’s plans to continue accelerating the massive (chip) development process, churning out more chips more quickly. “Even as the company’s new Pentium processor was being announced in March, teams of engineers were already working on two future generations of chips.” He also discusses how Grove was working to keep the company nimble, even as it was growing exponentially. Last, he discuss Intel’s unique egalitarian culture where “not even top managers are pampered” with special parking places, oversized cubicles or executive dining rooms.
©2005 Ivy & Ivey Communications. All rights reserved.